I think first and foremost, as a company, we should focus on other companies. I found a company that was already on the road to making significant investments in clean energy, had made some real changes that were around the materials that we use in our hardware, but we took all that and we put it on a much faster pace because time is super important She said that she joined Apple because it had already made a lot of progress, and because it could serve as an example for other companies about the practicality of shifting to clean energy – starting with its own suppliers. So that clean energy, almost 80% of it, represents new clean energy projects that Apple had to invest in. So about 80% of all the energy we use is clean, which means that most of the energy that we need, we had to build on grids around the world. But to me, the bigger we are, the more responsibility we have that that carbon neutral is actually clean energy. We achieved that milestone last year, I’m happy to say.Ī lot of times you hear companies say we’re carbon neutral, but they’re buying offsets. Interviewed on the Jane Goodall Hopecast, Jackson said that a lot of companies are satisfied with simply buying offsets, but that’s not Apple’s approach …Īpple is a carbon neutral company. Environmental lead Lisa Jackson has acknowledged in a podcast that Apple buys carbon offsets in order to hit its “100% carbon neutral” claim, but says that this is a relatively small proportion of the company’s total usage.

Carbon offsets vs carbon credits